Drones

In 2022, I was honored to be inducted into the India-based Drone Group Hall of Fame. During my presentation, I delved into the utilization of Account-Based Marketing to promote drones. While not everyone may initially share enthusiasm for this approach, nurturing your drone business demands dedicated marketing efforts. Though it may appear daunting, the process can be simplified. Begin by prioritizing three key tasks, laying the groundwork for a robust marketing strategy. Unlike marketing conventional products, marketing drones involves navigating extended sales cycles and significant financial and personal investments, particularly within the B2B sphere. Target segments span government, armed forces, and commercial entities. My presentation examined methods through which drone marketers can effectively segment, target, and deploy tactics to promote their offerings.